We pair science with judgement to make marketing count.
We're numbers people with good judgement. Model nerds. Finance translators. Deep thinkers. Fast movers.
Curious, straight-talking and a little obsessive, all working to make measurement mean something.
We bring data and people together, so measurement turns into decisions that stick.
Most businesses don't have a data problem. They have a translation problem.
We sit between the measurement and the people making the call, and make the numbers speak a language the whole business trusts.
Then we make it the way your team works, so it holds when we're not in the room.
Why choose us.
More AI, more tools, more dashboards. None of it makes the decision for you.
More tools won't fix it
Every new platform adds another number. Someone has to decide which one to trust.
AI can't sit in the room
It can model the data. It can't defend the call to your CFO. We can.
Independent by design
No model, platform or media to sell. Just a straight read on what's working.
We leave it with you
Frameworks and habits your team keeps, so it holds when we're not in the room.
Our experience.
Years in media agencies and measurement.
Years in econometrics and MMM.
Sides of the table.
Measurement and media work across automotive, telco, travel, banking, energy and retail.
I kept seeing the same problem from every seat.
I've spent 13 years on every side of this problem. Buying media inside agencies, owning the number on brand teams, and most recently building and defending marketing effectiveness at board level as a Marketing Science Partner at Mutinex.
The pattern never changed. Good people, good tools, a model that held up. Then a meeting where the insight didn't survive contact with the CFO, because no one could turn it into a decision the business would back.
I didn't want to sell another platform or defend another model.
I wanted to be the person who makes the measurement make sense in the room, and who leaves the team able to do it long after I've stepped back.
That's why I started Tangolab. Data and people, in step.